Part 2 of the Assignment

Our selected target group is aimed at teens or adolescents who are busy with school and sports and they do not have the time to have a home cooked meal, but need a pre-packed meal in order to give them the full nutritional value. Our meal is basically a snack on the go for teens, which will fill them up and give them the energy for the rest of the day. The sauce that we have selected for our pasta was “Brocolli Crème Sauce.” This sauce is very high in nutritional value and will provide the consumer the desired vitamins and minerals, protein, calcium and fibre. The selected sauce tastes appealing to teenagers because teenagers like food that has full flavour, and that is exactly what our sauce flavour presents. The texture and taste of the sauce is smooth and is easily digestible, in order for the teen to easily eat this meal with no problems before heading off to school or sport. The colour is quite neutral and ‘fresh’ looking, because of the beige colour and the splash of green from the broccoli and the herbs. Thus, it looks appealing, but not too drastic for the consumer. The pasta that we have chosen is lasagne pasta. This is because we needed a pasta that could wrap around the vegetables and that was thick enough, therefore, lasagne was the perfect match. This pasta is smooth in texture and is also easily digestible, which is again important for the targeted group. Regarding the packaging, we have decided to use a normal rectangular container which can easily fit 3-5 sushi pasta’s within and is easily accessible. The label that is on this container, is a photo of Aimee and Me holding the words “Sushi Pasta,” keeping in mind that the word “sushi” is in an Asian font and the word “Pasta” is in an Italian font. Aimee and I are both smiling and our stance is quite confident. This makes the targeted group feel comfortable and happy. To eat the Sushi Pasta, we provided chopsticks and on the container are the instructions on how to use the chopsticks. This relates back to normal Sushi and the use of chopsticks. To market this product, an advertisement could be available on television, or before a movie in the Cinemas, in a magazine and on the radio.